Having a baby is a huge life change and, for many women, being at home full time is a big adjustment – which is why meeting up with friends and fellow mums is so important. With this in mind, The Mall at Cribbs Causeway has launched a new campaign to connect mums in Bristol.
A recent survey by AXA PPP Healthcare and Netmums found that 28% of new mothers were lonely since having their baby and nearly a quarter (24%) had no family living nearby.
Research shows that social media has a role to play in keeping new mums socially connected, with nearly a fifth (19%) saying they get in touch with other new mothers this way – but ‘real world’ interaction is just as important. To promote this, The Mall at Cribbs Causeway is launching a new Mummy Mornings programme, to help parents connect locally.
The Mummy Mornings will take place every Thursday from 11th June until 16th July. Each week there will be free baby-friendly activities, as well as exclusive offers and discounts from selected stores and cafes. The idea is to bring mums together in a friendly, safe and convenient environment to connect with friends and make new ones.
Activities will rotate each week and include face painting, story time sessions and parent and baby singalongs. There’ll also be fun for grown-ups, with activities including styling workshops, mini-makeovers and free hand massages.*
Maria Crayton, head of marketing at The Mall, said:
“The Mall is very baby-friendly, with free parking and easy access for pushchairs, so we’re already really popular with parents. We noticed that a lot of mums were visiting on their own with buggies. The Mall team is made up of quite a few mums and, having been there ourselves, we know how nice it is to meet up with other parents, particularly if you don’t have family nearby.”
“But of course, dads and grandparents are also welcome!”
How to take part
Mummy Mornings will take place every Thursday from 11th June until 16th July. To get the most out of the event, parents are advised to arrive for around 10.30am on the day to pick up vouchers from the Information Desk, which is located on the lower level of The Mall.
After collecting your vouchers, head off for a coffee at the café meeting point (using one of the fabulous café discount vouchers), where you can mingle with fellow mums.
After coffee and a chat, make your way to one of the activities designed for little ones within The Mall. There’ll be new ones each week, including face painting, story time sessions and parent and baby singalongs.
* Activities will change weekly and are subject to availability.
Source: Press release from the Mall at Cribbs Causeway.